The Ask:
To produce a series of digital assets celebrating the "2020 Truck of the year - North America" award for Jeep trucks
Animated Instagram/Facebook Story
Built for Instagram and Facebook feeds, the creative focuses on the different features the Jeep SUV, showing the vehicle in it's true adventurous nature. paired with a strong geometric animation to further compliment the toughness of the car ends on a simple call to action.
Animated Instagram/facebook Story
This story focuses on the Off-road jeep experience. With a split screen effect we are able to present multiple features of the vehicle at once. The bold weight of the font along with the all capital treatment compliments the resilience of the Jeep.

Take a look at:

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