The Ask:
Creative development of an integrated campaign that encourages Canadian pet owners to enquire about their pet's worm shots.
Creative development of an integrated campaign that encourages Canadian pet owners to enquire about their pet's worm shots.
Animated In-feed Video
Built for Instagram and Facebook feeds, this animation starts with the studio shot of a happy dog, followed by an informative fact about internal worms, and ends with a simple call to action.
Built for Instagram and Facebook feeds, this animation starts with the studio shot of a happy dog, followed by an informative fact about internal worms, and ends with a simple call to action.
Messaging for this animation was created to target Canadian dog owners specifically - not medical professionals - and had to adhere to Canadian guidelines before publishing.
Animated In-feed Video
Built for Instagram and Facebook feeds this animation starts with the studio shot of a happy dog, followed by an informative fact about internal worms, and ends with a simple call to action.
Built for Instagram and Facebook feeds this animation starts with the studio shot of a happy dog, followed by an informative fact about internal worms, and ends with a simple call to action.
This version of the animated was aimed at Canadian Vets and Medical professionals. Content and messaging aligned with Canadian guidelines before publishing.
