The Ask:
Creative development of an email campaign consisting of three different emails that celebrate new best buy cardholders.
Creative development of an email campaign consisting of three different emails that celebrate new best buy cardholders.
Interactive Email Campaign
We wanted to bring an element of gamification to the Best Buy emails through the notion of a claw game. We introduce the image of the Best Buy paper bag to maintain brand own-ability. The "Grab this offer before its gone" headline is inspired by the grabbing gesture of the claw game, tying the visual and copy even closer together.
We wanted to bring an element of gamification to the Best Buy emails through the notion of a claw game. We introduce the image of the Best Buy paper bag to maintain brand own-ability. The "Grab this offer before its gone" headline is inspired by the grabbing gesture of the claw game, tying the visual and copy even closer together.
Interactive Email Campaign
Using movable ink technology in the email creative, we were able to create an interactive experience. Focusing on celebrating new card members we wanted the focus to be on "you". The creative explores multiple joyful elements that trigger a celebratory component, the confetti, upon the user's interaction.
Using movable ink technology in the email creative, we were able to create an interactive experience. Focusing on celebrating new card members we wanted the focus to be on "you". The creative explores multiple joyful elements that trigger a celebratory component, the confetti, upon the user's interaction.
Concept 1 Frame 1
Concept 1 Frame 2
Concept 2 Frame 1
Concept 2 Frame 2
Concept 3 Frame 1
